Monster
Buzz
The objective was to create and design an insightful magazine to learn about our values, hear from our brand managers, and even look out our new POS that is coming out.
>> Lead Editor & Copywriter // Samantha Amundson
>> Contributing Editors // Sofia Clift, Joshua Cedeño, Olivia Mora & Ryan Tea
>> Project Timeline // 3.5 Months
The Problem/Ideation of Creation
When I was given the project, it was a major task to tackle. I quickly got a hand from our editors to write–up articles along with going to our internal people across all departments to help give information to help create a catalyst for our stories.
The Importance
It’s a nation-wide magazine passed out to the internal employees. The Monster Buzz gives an inside look into what is going on at Corporate. Further diving into hot topics at Monster Energy for the specific trimester. It Ranges from our Winning Athletes, Innovation, to a speech from our President on the current climates of Monster Energy.
The Process
The first step of the process is to visit all of my favorite resource websites and work on creating a mood board to understand the feel/vibe of the newest version of the magazine.
Once I understand the direction that I’m going with, then it’s time to step into InDesign where I make anywhere from 12–20 different types of layouts for editorial/photography pages. The entire process from ideation to digital/print release is about a 1–3 month process depending on gathering the articles, getting approvals, and any other unforeseeable obstacles.
